About Us.

Fabulous Fish is a proudly South African-Portuguese, family-owned business built on more than 25 years of experience, knowledge, and passion within the fishing and seafood industry. Our journey is rooted in a strong family tradition, where quality, authenticity, and customer satisfaction have always been at the heart of everything we do.

In 2018, Anthony transformed generations of industry expertise into the very first Fabulous Fish store. What began as a single outlet quickly earned a reputation for exceptional quality, friendly service, and delicious fish and chips, becoming a favourite among local customers. The success of this flagship store laid the foundation for a thriving franchise model that continues to grow and strengthen across South Africa.

Today, Fabulous Fish proudly operates 25 vibrant locations nationwide, including 14 stores in the Cape Town region, 8 in Port Elizabeth, 2 in Gauteng, and 1 in KwaZulu-Natal. The majority of these stores are owned and operated by dedicated franchise partners who share our commitment to excellence and community-focused service.

Our position in the market is built on consistency, trust, and value. By combining premium-quality seafood, proven operational systems, and a customer-first approach, Fabulous Fish has established itself as one of South Africa’s fastest-growing fish and chips brands. We continue to stand out by delivering fresh flavours, generous portions, and an exceptional dining experience that keeps customers coming back.

Looking ahead, our vision is clear: to become South Africa’s most trusted and loved fish and chips brand. With ambitious plans to expand to 50 stores within the next three years, we remain committed to sustainable growth, operational excellence, and maintaining the high standards that have defined our success. As we continue to grow, our focus will remain on providing outstanding quality, exceptional service, and the authentic flavours that our customers know, trust, and love.